Category Archives: Corporate

Tips , videos, images, and so on for corporate

Gamifying books and content on mobile devices

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Young Digital Planet

Almost every book tells a story- it has its storyline, it conveys a plot. Traditional school books are founded on a method which is nothing else than a path, a trail leading to knowledge. With this correlation in mind, the publisher may start  to explore the possibilities of moving the reader and making the quest for knowledge  more appealing.

The Mobile Bite

Education has always associated with books. Whether we are talking about traditional textbooks, fiction or non-fiction used in the learning process, or highly specialist publications, books and the reception of the knowledge they contain is the cornerstone of the educational process. Relishing the possibilities of content digitalization often pushes managers to take risky and ambitious endeavors such as getting rid of the paper format and go 100 % digital. It was a lesson learned for Newsweek’s American edition, who is 2013 gave up a  paper I a favor of online only. You cannot change readers’ habits entirely in a year or even a decade. You need to do it step-by-step. Educational publishers must be really cautious about that. Not because of the students who probably will manage mobile technologies, but because of the teachers who are the key drivers for implementing new technologies at schools.

Since the paper format is still alive, the question is: how to use mobile devices wisely to enhance our readers’ experience? Some people from the Y generation or from the so-called Z generation treat paper books as vintage. These readers can be lured to books only with the mobile bite. In the case of educational publications, the possibilities of improving learning outcomes and personalizing the teaching process given by digitalization cannot be underestimated.

Gamification  is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges.

 

Source: Frankfurt Show Daily – October 2015

Publishing 2020: The next 5 years

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If one thing defines the last five years in publishing, at least in English, I’d argue it’s retail consolidation, writes Michael Bhaskar. That Amazon carried on growing and dominated ebooks is unarguable.

Too many books

What about the next five years? What will be the defining change? I’d pick out two dynamics to watch-take your pick. The first involves a surplus of available product. There are too many books published is hard to dispute. With more than a million new titles in English alone, there is already a wealth of books.

A monopoly on certain must-have titles is still pretty safe bet to bring people in. But something has to give. A new focus on selection, filtering systems, recommendation engines, imprints as stores of editorial judgement, publisher brands as selectors will come into play.

Pricing, copyright, marketing, everything is and will be shaped by the fact publishing is the ultimate saturated market. Publishing across the board will become more curated.

Secondly, I think we’ll see the ongoing after-effects of retail consolidation. This drives a move towards bigger and  smaller publishers. While the middle has struggled for some time, we are entering a new era of supergiants. Penguin Random House and the merger of Nature with Springer are two examples of how the big are getting bigger.

Centralisation and fragmentation

But just as the internet and the fast, connected world promotes scale and centralization, so it also allows for and encourages fragmentation.

If you’d  have asked me what the biggest trends were likely to be over the next five years in 2010, I would have undoubtedly said ebooks, apps and digital publishing. The next five years then are about the ongoing waves from this centralization which  transforms the balance of power and unleashed an unprecedented flow of content.

We will see a new super league of publishing giants emerge, on a new scale adapted for a world of digital media, big retail and austere government spending.

 

Source: Frankfurt Show Daily – Magazine

10 Ways Successful People Deal With Stress Differently

A critical trait that separates successful entrepreneurs is the ability to take setback and after setback without any loss of motivation. Rather than being some innate thing we’re born with, this is a skill that can be developed. Here are some helpful ideas that will help you to deal with stress:

  1.  Avoid Hitting Bottom By Reflecting On Death Daily- very important is taking time throughout the day to do what’s important.
  2. Give yourself compelling reasons not to quit .
  3. Trigger a mindset  reset with  a little  help from Youtube.
  4. Plan out your motivation so it’s there when you need it.
  5. Smile to boost your energy. It’s easy.
  6. Smile at the beginning of meetings.
  7. Do multiple 1-Minute Meditations Daily.
  8. Use The WOOP Framework to visualize – which is backed by  15 years of academic research.
  9. Visualize what you’re grateful for now and in the future
  10. Take very deep breaths.

 

 

 

 

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MELTING CARS, THE “WALKIE SCORCHIE” SKYSCRAPER

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    MELTING CARS, THE “WALKIE SCORCHIE” SKYSCRAPER 

 

The 525-foot skyscraper at 20 Fenchurch Street in London, England earned the nickname “Walkie Talkie” thanks to its unique design. Slim at the bottom and wider at the top, locals could not help noticing its similarities to a handheld, two-way radio. However the Walkie Talkie also has another nickname- Walkie Scorchie.

Construction began on the skyscraper in 2011 amidst controversy surrounding its appearance; it was complete enough for its first tenant to take up residence in May of 2014. Construction finished in August of that same year. However, long before completion, in September of 2013, the director of Moderna Contracts, Martin Lindsay, parked his car across the street from the south side of the Walkie Talkie building. His Jaguar XJ was in a parking space there for an hour or two before he returned to find the plastic mirror, Jaguar emblem, and other parts of his car had been melted by sunlight reflected from the Walkie Talkie.

Lindasy told the BBC about his experience returning to his car that day : “I was walking down the road and saw a photographer taking photos and asked, ‘what’s happening?’ The photographer asked me ‘have you seen that car? The owner won’t be happy.’ I said ‘I am the owner. Crikey, that’s awful.’”

Fortunately for Lindsay, the construction company owned up to the damage and left a note on his windshield asking for him to give them a call.  They paid for the repairs, costing £946, or about $1,400. But Lindsay’s luxury Jaguar was not the only casualty of the Walkie Talkie’s so-called ‘death ray.’ A van owned by heating and air conditioning engineer Eddie Cannon received similar treatment. He stated of the inside of his van“… every bit of plastic on the left hand side and everything on the dashboard has melted, including a bottle… that looks like it has been baked.”

Certain businesses on the southern side of the skyscraper also sustained heat damage, including cracked tiles and singed carpets. One business owner even fried an egg and toasted a baguette in the light from the building.

So what’s going on here? The south side of the Walkie Talkie curves into a concave shape, resulting in light reflected from a large area being concentrated into a small one.

Architect Rafael Viñoly designed the building, knowing that the concave on the south side would have this problem. (In fact, another building he designed in Las Vegas has a very similar problem scorching hotel guests, more on this in the Bonus Facts below.) But he and his team did not expect the building to produce nearly as much heat as it does at certain times on sunny days. Viñoly told the Guardian: “When it [the problem] was spotted on a second design iteration, we judged the temperature was going to be about 36 degrees [Celsius]… But it’s turned out to be more like 72 degrees [Celsius].” (That would be about 161 degrees Fahrenheit.)

After paying to fix the damages done by their building, the owners of the Walkie Talkie installed a temporary sunshade in early 2014. This device consisted of a dark screen that prevented the reflected sunlight from causing damage. The permanent fix consisted of installing horizontal aluminum fins throughout the offending south side, which diminished the view a bit from inside the building, but also killed the “death ray”.

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Quick And Healthy Back-To-School Breakfasts For Kids

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It’s hard to believe that summer is nearly over and school will be starting soon. Breakfast has been proven to raise IQ scores, and now is the best time to get your children used to waking up early for a healthy meal before heading to class.

 

(As an additional bonus, take the time to sit with your children and they’ll also be less likely to be obese.)

Waffle

Classic breakfast favorites get a healthy makeover. 

Almond Pancakes with Sour Cherry Syrup

Corn Meal and Oat Waffle Mix

Fruit and Nut Pancakes

Buckwheat Crepes with Honeyed Ricotta and Sautéed Plums

Once you’ve tried homemade yogurt, we promise you’ll never go back to store-bought. Prepare this in the evening and you’ll have delicious breakfast ready for you the next day.

Homemade Yogurt

Popped Fool

Skip cereal and try one of these whole grains with yogurt for a healthier start. 

A Better Granola

Popped Amaranth and Toasted Wheat Berry Fool

Cinnamon-Scented Breakfast Quinoa

Chia Seed Porridge with Orange & Yogurt

Quick Omega-3 Granola

Nutty Bars

Bake one of these breads, bars or muffins ahead of time for a portable breakfast or snack that lasts for days.

Muesli Bread

Nutty Grain and Oat Bars

Golden Raisin Oat Bran Muffins

Chewy Nut and Cereal Bars

Frittata

 

Don’t forget the incredible, edible egg. 

Vegetable and Feta Baked Frittata

by Louise Hart

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