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On this day in 1947, Marlon Brando’s famous cry of “STELLA!” first booms across a Broadway stage, electrifying the audience at the Ethel Barrymore Theatre during the first-ever performance of Tennessee Williams’ play A Streetcar Named Desire.

The 23-year-old Brando played the rough, working-class Polish-American Stanley Kowalski, whose violent clash with Blanche DuBois (played on Broadway by Jessica Tandy), a Southern woman with a dark past, is at the center of Williams’ famous drama. Blanche comes to stay with her sister Stella (Kim Hunter), Stanley’s wife, at their home in the French Quarter of New Orleans; she and Stanley immediately hate each other. In the climactic scene, Stanley rapes Blanche, causing her to lose her fragile grip on sanity; the play ends with her being led away in a straitjacket.

Jessica Tandy and Marlon Brando in the Broadway version of A Street Car Named Desire

Streetcar, produced by Irene Mayer Selznick and directed by Elia Kazan, shocked mid-century audiences with its frank depiction of sexuality and brutality onstage. When the curtain went down on opening night, there was a moment of stunned silence before the crowd erupted into a round of applause that lasted 30 minutes.

On December 17, the cast left New York to go on the road. The show would run for more than 800 performances, turning the charismatic Brando into an overnight star. Tandy won a Tony Award for her performance, and Williams was awarded the Pulitzer Prize for Drama.

In 1951, Kazan made Streetcar into a movie. Brando, Hunter and Karl Malden (as Stanley’s friend and Blanche’s love interest) reprised their roles. The role of Blanche went to Vivien Leigh, the scenery-chewing star of Gone with the Wind.

Vivien Leigh and Marlon Brando in the film version of A Street Car Named Desire

A Streetcar Named Desire earned 12 Oscar nominations, including acting nods for each of its four leads. The movie won for Best Art Direction, and Leigh, Hunter and Malden all took home awards; Brando lost to Humphrey Bogart in The African Queen.

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