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{"id":18487,"date":"2023-06-23T12:43:04","date_gmt":"2023-06-23T08:43:04","guid":{"rendered":"http:\/\/englishbookgeorgia.com\/blogebg\/?p=18487"},"modified":"2023-06-23T12:44:16","modified_gmt":"2023-06-23T08:44:16","slug":"teaching-social-media-writing-using-genre-to-achieve-our-goals","status":"publish","type":"post","link":"https:\/\/englishbookgeorgia.com\/blogebg\/teaching-social-media-writing-using-genre-to-achieve-our-goals\/","title":{"rendered":"Teaching Social Media Writing: Using Genre to Achieve our Goals"},"content":{"rendered":"\n

Teachers often say that writing is the least favorite type of lesson among their students, and that students often do everything they can to avoid having to write in class. Some reasons may include the fact that learners don\u2019t know where to start, or that they don\u2019t have a clear picture of what a good piece of writing is or how to get there.<\/p>\n\n\n\n

Among the three approaches to developing writing skills<\/strong><\/a><\/strong> which are currently popular in language teaching, the genre approach is gaining the most popularity as it can help students overcome these difficulties. While the process approach focuses on the writer and their actions, and the product approach focuses on the text itself, the genre approach focuses on the readers and what they expect from a specific type of text (Tribble, 1996) and hence creates more persuasive and more confident writers who produce more well-rounded texts.<\/p>\n\n\n\n

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When we adopt this approach, we shift the focus from more traditional features of writing, such as grammar, lexis, cohesive devices and punctuation, and draw attention instead to the purpose of the text; its intended audience and their expectations; the structure of the text; and sometimes less common elements such as typographical features and images. This way, our writing lessons become richer and more relevant to students because students walk away with a better understanding of how to produce an effective text which meets the purpose with which the reader will approach this text.<\/p>\n\n\n\n

Stages of a writing lesson<\/strong><\/h2>\n\n\n\n

Let\u2019s look at the steps involved in a typical writing lesson within the genre approach by thinking about how we could teach students to write an Instagram post with personal reflections on a specific topic, such as going freelance (for adults) or choosing a future job (for teenage learners).<\/p>\n\n\n\n

1. Introducing the genre<\/strong><\/h3>\n\n\n\n

A traditional lesson would start with a lead-in in which students would be encouraged to talk about the topic of the lesson, i.e. choosing a job. In a genre-oriented writing lesson, the lead-in would be also focus on the genre, i.e. we could get our students to talk about how often they use Instagram, what they use it for, what posts they like and then narrow it down to asking them what they think of posts with personal reflections. Ideally, the teacher should already know that this topic is relevant to the students, possibly from a needs analysis done at the beginning of the course, or from observation.<\/p>\n\n\n\n

In the next stage, we would show students some examples of Instagram posts with personal reflections on various topics. The students would read the posts and decide which of them they can relate to and why. Here it would be important to show the posts without any adaptations, to preserve all the features of the genre including layout and organization.<\/p>\n\n\n\n

2. Analyzing examples<\/strong><\/h3>\n\n\n\n

After we have received a personal response to the texts, we can dive into the actual work with the features of the genre. One of the main questions to ask here is the purpose of the text and what the reader would expect to see. In our example, the purpose of an Instagram post with personal reflections would most probably be to share an opinion on a subject and possibly to engage followers in a conversation; hence the reader would be expect to see elements such as a powerful visual, catchy details to respond to, and\/or a controversial statement they could challenge. It\u2019s always helpful if students are already familiar with the genre and can recall some of the characteristics.<\/p>\n\n\n\n

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However, . Here students can be encouraged to focus on elements such as the text structure, layout, organization, tone, content, grammar, vocabulary and cohesive devices.<\/p>\n\n\n\n

For an Instagram post with personal reflections, this would include some of the following:<\/p>\n\n\n\n