“An adulating biography of Apple’s left-brained wunderkind, whose work continues to revolutionize modern technology.” —Kirkus Reviews

In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.”

Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)

[button color=”blue” size=”small” link=”http://englishbookgeorgia.com/catalogue/shop/bestsellers/jony-ive-the-genius-behind-apples-greatest-products/” target=”blank” ]Buy the Book[/button]

Jony Ive hasn’t always been the tech design colossus that he is today — in fact, it turns out that his highly acclaimed design chops had very humble origins at Apple. Business Insider has published an excerpt from Leander Kahney’s book Jony Ive: The Genius Behind Apple’s Greatest Products that details Ive’s first time heading up an Apple design project, in this case the Newton MessagePad 110 that was a sequel to the first-generation Newton that infamously failed to set the tech world on fire in the early 1990s.

After the original Newton got panned in early reviews, Apple put Ive in charge of the project to right the ship. Although no Newton will ever be seen along the same lines as the iPhone or the MacBook Air, Ive did bring some real improvements to the device that were readily apparent. You’ll be unsurprised to know that Ive worked to make the device’s stylus thinner and he also redesigned the device’s lid with a spring-loaded mechanism that opened up the device when you pressed down on it.

The result was a device that won several design awards despite the fact that it didn’t sell anywhere close to what Apple had hoped. And more importantly, the Newton MessagePad 110 won Ive many admirers within the company and set the stage for his later triumphs.

[button color=”blue” size=”small” link=”http://news.yahoo.com/little-known-story-jony-ive-first-apple-product-010026948.html” target=”blank” ]Source[/button]